About
Spencer Schwartz is a driven, energetic professional with 16+ years of experience in entertainment and print & online media. He creates and develops social media content strategies for brands, media companies, nonprofit organizations, and more. Spencer also specializes in managing digital content and content management systems, and has worked on multiple award-winning and nominated projects and campaigns.
Some of the social media pages he has developed, which boast millions of subscribers and followers, include:
Spencer also managed XXL Block Talk, a social networking platform dedicated to all things hip-hop, and helped launch ANTENNA, a quarterly lifestyle magazine.
As a contractor and freelancer, Spencer has worked as a social media manager and website developer for businesses, brands, and non-profit organizations both big and small, including a Los Angeles-based boutique paperie and creative agency, an amateur boxing club in the UK, a Brooklyn-based wedding officiant, and the oldest anti-hate organization in the United States.
Musinart
Spencer was an instrumental contributor at Musinart’s RESPECT. magazine, where he managed social media, handled all content management systems, fulfilled subscriptions and back issue orders, managed editorial and advertorial projects, and resolved all support requests from end-users.
He was key in launching Tally Ho!, a one-off art magazine published by Musinart. He managed Tally Ho!’s social media and website, and successfully developed a month-long social media campaign to raise $10,000 on Kickstarter to fund its publication, which was covered by the likes of Crain's New York, Hunger, and AFROPUNK.
After five years, Spencer was brought back to Musinart in 2018 as their Social Manager, overseeing social media strategy, management, and implementation for RESPECT. and more.
Music Aficionado
Spencer was instrumental to the launch and development of Music Aficionado, a tech startup that was equal parts social media platform, online music magazine, and music streaming service. With over four million users, 1.2 million unique monthly visitors, and investments from Guitar Center, Warner Music Group, and Sony Music Entertainment, Music Aficionado quickly became a leading platform for Gen X + Baby Boomer high household income consumers.
As Content and Production Director, Spencer oversaw all editorial content, curated official playlists (many of which can now be found here), tested QA functionality, handled the organization of the site’s backend, and wrote a weekly music column (some highlights can be found here).
New York Sky Blues
Since 2016, Spencer has also been the Social Media Director of the New York Sky Blues, the New York City branch of Manchester City’s Official Supporters Club and a registered 501(c)(3) nonprofit.
Spencer built and maintains their official website and created and manages their social media pages (Facebook, Twitter/X, Instagram, Spotify, Threads, TikTok, YouTube), gaining over 86,000 combined followers as of September 2024… completely organically. He also works directly with Manchester City and New York City FC on local soccer initiatives and conducted outreach to various organizations & individuals in and around the soccer community in the United States & abroad. He has organized and managed special events for the club, both independently and with City Football Group, and has been instrumental in raising over $145,000 for charity by organizing fundraising events, partnering with City Football Group and corporate sponsors such as Carlsberg, Heineken, and Puma. Spencer often appears in print media, podcasts, on TV shows, and more on behalf of the club as their de facto spokesperson, and he has even designed t-shirts, scarves, and sweatshirts… all the proceeds of which go straight to their charity efforts.
Spencer has certifications in Google Ads (Creative, Individual, Measurement, and Search), Google Analytics, Google Creative, and Campaign Manager 360.
A graduate of the University of Colorado at Boulder, Spencer is also a musician, trivia buff, avid theater and concertgoer, sports fan, and collector of vinyl records. He can often be found walking his rescue dog, Chloe, on the East River Walk.
To see what Spencer can do for your business or brand, shoot him an email at spencer.schwartz@me.com, and be sure to connect with him on LinkedIn, Instagram, Threads, and Spotify!