Anti-Defamation League

Fighting Hate for Good

Founded in 1913, the Anti-Defamation League is a leading anti-hate organization whose timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Over 100 years later, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

As Web Content Manager, Spencer helped project manage a two-phase comprehensive update and refresh to ADL’s website, working across the organization, including information gathering and stakeholder input, and tracking all steps and follow-up of multiple, parallel workstreams. Hosted on Drupal and with over 11,000 pages indexed on Google, ADL.org is the home base to public statements, press releases, reports and research. It serves key organization priorities from sharing ADL’s initiatives to encouraging user engagement and is a platform for online fundraising.

Spencer’s responsibilities included:

• Maintaining and updating copy and content on ADL.org. This included writing new copy and revising older copy to reflect ADL’s organization-wide priorities and key initiatives.

• Analyzing web traffic metrics and optimizing content considering SEO and Google Analytics.

• Monitoring KPIs for each website refresh project milestone to help ensure ADL stays on track and adjusts for any new developments for the project.

• Collaborating with the social media team on content production and analysis of performance.

• Managing ADL’s YouTube page, uploading and editing videos, creating images and text descriptions as needed.

• Posting and organizing content, including text, images, photos, video and visualizations and calls-to-action, for landing pages and key initiatives. Examples included a landing page documenting the one-year anniversary of the January 6th Insurrection and a microsite for CEO Jonathan Greenblatt’s book, It Could Happen Here.

• Auditing national and regional websites to ensure accuracy, relevancy, brand consistency and best practice implementation.

• Provide content-related support to other areas of ADL’s brand and marketing work as needed.