Tally Ho! Magazine

A one-off artful visual treat

Spencer was instrumental in launching Tally Ho!, a one-off art magazine that was a collaboration between RESPECT. founder and publisher Jonathan Rheingold and famed photographer Phil Knott. He managed Tally Ho!’s social media and website. He successfully developed a month-long social media campaign to raise $10,000 on Kickstarter, which was covered by the likes of Crain's New York, Hunger, and AFROPUNK.

Fast-forward, fearless, mischievous, naughty, like an unruly child, honest, always well-intentioned, passionate, great-looking, self-confident. Tally Ho! was a one-off art-based magazine looking to find the unseen and seen talent around the globe, from London to New York and beyond. Featuring never-before-published images from progressive artists, photographers, designers, writers, illustrators, painters, and stylists, Tally Ho! sought to reinvent the art publication and foster the next generation of art lovers and critics.

It was not your typical magazine on display. Tally Ho! was an exchange of cultures and ideas; a powerful visual compilation meant to challenge the status quo in modern media, providing a refreshing and distinctive view of culture. It was Rock & Roll meets Afro Punk, capturing the intersectionality of its subjects and transcended genres long before the world caught up.

Kickstarter Pitch Video

Tally Ho! was meant to inspire, refresh, surprise, trigger thoughts and engage ideas, both in the public’s realm and at a commercial level.

Aware of the cultural style landscapes of the day, Tally Ho! niched itself in the intersection between tradition and edge: Old-fashioned newspaper stock and name, plus an arousing philosophy, were mixed with artful visuals produced by a select group of contemporary artists. The result: a thematic successor to a Broad sheet iteration that became the most sought out swag at openings of downtown New York City art galleries.